ARG interface design
Published April 10, 2008
Concepting and design of a spy-thriller promotional ARG.
Services performed:
CONCEPTING, WRITING, VOICE ACTING, ANIMATION, GRAPHIC DESIGN
International Front’s enabled players to enter a world of international intrigue and (virtual) action with it’s promotional ARG, “The Game”. Participants received promotional game cards that conveyed game information and prompted them to register on the International Front website.
After registering, players could recruit new members of their team, follow a rich spy-thriller storyline, and (hopefully) save the day in this James Bond-esque adventure.
I developed the concept for the game, which included story elements, flow, and scripting. Executionally, I created all the visual elements, including the game cards, website, e-mails, and clue components. I also located and recorded voice actors, edited audio recordings, and created some of the animation.
Relevant links:
http://www.personalobservatory.com/promotional-game-cards/
http://game.internationalfront.com/mission.php