Comrade skin for the US Airforce
Published June 13, 2008
Comrade client skin and supporting assets for the United States Airforce and GameSpy Comrade.
Services performed:
GRAPHIC DESIGN, XAML production
Fox Interactive Media partnered with International Front to create a visual assets and an application skin for their client, the United States Air Force. Working within their overall direction of ‘high-tech’ and with the USAF tagline of “Do Something Amazing”, I designed an accessible and attractive application skin that fits well with the Air Forces’ overall campaign.
The GameSpy Comrade audience tends to be leery of over-the-top brand ’slaps’, so subtly and restraint were key in assuring adoption (which is the key metric for the success of this project). More overt brand-placement on the skin will often lead to a negative backlash against the skin.
Relevant link:
http://comrade.gamespy.com/community/usaf.aspx