Promotional game cards
Published April 2, 2008
Concepted and designed promotional game cards for International Front’s ARG.
Services performed:
CONCEPTING, WRITING, GRAPHIC DESIGN
To gain better visibility in the entertainment marketplace, International Front launched an alternative reality game loosely-based on the overall concept of ‘International Front’. Participants in this spy-thriller were given printed 4-color game cards with critical agent information, and then prompted to visit a ‘mission control’ website where they could recruit new team members, review evidence, and follow a story line that was tied to IF’s service offerings. On-going participants received cryptic e-mails offering additional clues on how to proceed with their mission, ultimately giving the players a chance to save the world, just as James Bond might have done.
In addition to creating these game cards, I developed the concept for the game, wrote scripts, located and recorded voice actors, edited audio recordings, designed the site and relevant visual assets, and created some of the animation.
Learn more about the project here: http://www.personalobservatory.com/arg-interface-design/
Relevant link:
http://game.internationalfront.com/mission.php
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